The advertising billboards are an inevitable part of driving and can be a powerful tool for outdoor advertising. Some businesses may question whether billboard advertising is really the right solution, but here are 10 benefits to using eye-catching banner ads.
1. People see the fences
Billboards usually placed along busy roads and intersections, its strategical for individuals to always be able to see your big, eye-catching screen. People have the option of clicking on an internet ad or changing the channel of a commercial, but they can’t help but look at a billboard throughout the day.
2. They are 24 hours a day
You can pay to run an ad on radio or television, but the price only guarantees that your ad will play a few times a day. In contrast, a billboard always works 24 hours a day, 7 days a week. Customers could be exposed to your brand or service just once or twice through other types of advertising, but billboards will be able to exposed them repeatedly as they continue to travel by. Although the message is short than it would be in other forms of ads, it may linger longer in people’s minds because no matter what time of day they pass, it will always be there.
Just look into the billboard advertising examples that you simply see regularly during your daily commute. Most likely, you have somehow memorized some of them because you are exposed to them every day.
3. Choose the right Location for your Billboard
Because billboards are everywhere, you can generally choose where you want to place your message. Use the location of your billboard to target certain customers or to get people’s attention, whether it’s in a location near your business or near a busy highway intersection or exit. Because billboards are so large and central, you can easily reach a lot of people if you choose the right location.
4. Billboards create brand image
Billboards aren’t very effective at getting a response, like having customers visit your website or calling your store, but they are incredibly powerful in building branding. Because most of the people see a similar billboard multiple times, they remember it and may often later associate it with the brand and also the company.
Billboard designs can be eye-catching and memorable and provide a great way for potential customers to learn about your business and keep it in their minds until they may need to use your service. A billboard for a dealership, for example, could help build brand awareness and stay with people until the day they need a car. Contact Big Colour today!
5. Advertising message for multiple clients
Billboards allow companies to reach a wide variety of customers with a single advertising tactic. Rather than spending extra time and money to identify and research specific target customer groups, a billboard allows you to reach a large portion of the general population. Billboards also bring you closer to customers, which suggests you do not need to spend your time or budget trying to achieve potential customers. This can be extremely beneficial for pervasive services that attract a variety of demographics, and can also help you find customers you don’t expect to be interested in your business.
6. Creative message for your Billboard
Billboard advertising offers tons of space and freedom to be creative. It comes in many different shapes and styles. The more creative you are, the more memorable your ads and messages will be. Use your creativity to differentiate yourself from competitive marketing campaigns. The aesthetic will grab their attention, and if it looks unique enough, people will spread the word and remember who you are.
7. Billboards can contain more than 1 message
When it comes to marketing, every business wants to show more than one message. When given the opportunity, marketers want to share all the positive information about your business. This includes testimonials, sales, and other informational news. Therefore, if you are marketing more than two offers or messages, invest in digital billboards. You will be able to create two digital ads and show them during a certain time interval.
8. Large Banner Ads
One argument that skeptics can make is that billboards aren’t as flashy as moving ads like television and social media videos. Plus, it’s not as mobile as print ads that you can take with you and keep for as long as you like. Despite these limitations, banner ads continue to flourish due to their main strength: their size.
The large size and placement of the billboards are intended to increase the exposure of your message. Unlike digital advertising, you can reach a wider audience through billboards. Not everyone has a technological device to view advertisements, but outdoor and indoor advertising cannot be avoided. People of all ages, genders and races will be exposed to your advertising on billboards. You will be able to target a wide and diverse market.
9. Really low cost
Whether we are a newly created company or one already established in the current market, billboards are always a very good option due to their low cost compared to other types of advertising media.
In addition, as by placing them strategically we will know that people will see it yes or yes, we can amortize these few expenses in record time, even obtaining a large amount of benefits.
Although all the advantages listed above are important, it is more important to be able to differentiate ourselves from our competition. How do we achieve this? Using new techniques such as large format printing or UV printing, thanks to them we will be able to give our billboards added value, making them even more attractive.
Request your Design
When posting an ad on billboards, you’ll want to get the most out of the ad placement fee by using the best possible layout. Fortunately, requesting a design from Big Colour is simple and will offer you fantastic results.
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