Wine Design: 10 Most unusual wine packs

It would seem that what else can be new in the world of packaging wine design. And not just new, but innovative. Besides, the main thing is the content. Considering all possible bans on alcohol advertising, there are not many communication channels, except for the packaging. Yet heroes, graphic designers, and industrial designers invent incredible things.

We are engaged in alcohol branding and not only and constantly draw information from foreign sources, which I hasten to share with you.

1. Wine design for spidermen

Earlier this year, eccentric Australian winemaker Chester Osborne’s D’Arenberg’s brand unveiled a limited edition fortified wine – Daddy Long Legs Extra Rare – housed in an unusual spider-shaped holder. The wine itself is made from 50-year-old fortified wines, which have been kept in a barn since 1884, where hundreds of those same “long-legged uncles” live, after whom Chester Osborne named his wine.

The average age of the wines used in this edition is over 50 years. There are only two barrels left with 50 bottles of Daddy Long Legs Extra Rare. By the way, the recommended retail price of the bottle was $ 500.

2. Wine design for Saturn no longer pour

The development of the bottle, special glasses, and the content itself has been carried out by specialists from the space agency (in every sense of design) Spade. 

The specially designed clear glass bottle uses the pressure inside the bottle to push the wine out, which turns into a drop of effervescent foam in zero gravity. To stop the foam, the designer added an aluminum ring to the neck of the bottle – it forms a sphere. After the bottle is turned over, the released sphere can be picked up with a small glass and drink the drink in the usual way.

Special glasses are also not simple, slightly concave and only five centimeters in diameter. They catch a drop of wine, which sticks to the walls and makes it possible to “swallow” it. Those who have tried it claim that this is an incredible gastronomic ecstasy that cannot be experienced on earth.

3. Wine Design cooler bottle

A still life shot of a single wine bottle and a pair of empty glasses. The label provides copy space for any logo or type desired.

The double-walled bottle is made of blown borosilicate glass, which has exceptional clarity, scratch resistance, and increased heat resistance. The bottle is sealed with a Vinolok glass cap, which means the bottle is reusable and recyclable.

4. Wine Design for talking bottles

While augmented reality technology has been around for a while, Australians at Treasury Wine Estates are more successful than most at tapping into their potential.

5. Wine Design with greetings

The bottles, which are 100% recyclable, have the same volume as a regular glass wine bottle (750 ml) but have been flattened and made longer to fit in a letterbox. The bottle itself is 13.5 inches long, about 2 inches taller than a regular wine bottle but about twice as thick. The bottles are made of glass-like hard plastic and packed in cardboard boxes.

Earlier this year, the company officially launched its letterbox-fit flat wine bottle. On request, customers can buy a flattened bottle along with a bouquet of flowers.

6. Wine Design with a bottle of haute couture

One of the favorite designers of such style icons decided to try his hand at a new field. He collaborated to design a limited edition bottle. Everything in the bottle was supposed to be elegant and magnificent. Colorful, screen-printed foliage wraps around the bottle with rose gold and turquoise accent wrap around the shape of the bottle. 

7. Wine Design with Gentleman’s set

Literally flipping the wine design upside down, this wine design is designed to be flipped and held by the neck to simulate a bouquet of flowers. Why bring a bouquet of flowers and a bottle of wine with you to dinner when you present them in one convenient package?

8. Wine Design with a psychedelic in a tin

Wines in cans. Has timed the launch in the original format for the summer season of the festivals. The range includes organic rosé and shiraz. One of the more prominent examples of wine in a can. To design the label for its aromatic white wine, using a smear technique. This multi-layered design aims to convey the complexity of the blend. The wine itself is a slightly carbonated, and a semi-dry mixture.

9. Wine design with a mission

Bottle is presented in a cork gift tube.

Inside the pipe is a real acorn covered in soil, hinting consumers to take part in the conservation. Once the tree begins to grow, the recipient can transplant it to a permanent place in the ground and mark the area with a wooden ring in the center of the package, erecting, dare I say this, a monument to the entire design structure. The Foundation can be reused to harvest more acorns and resume the cycle. As you can imagine, the process is endless. And again you forget that you just wanted to drink wine.

10. Wine Design with historical educational program

It has unveiled a new design, inspired by the story of its flagship variety, told by four female characters.

The whole story is a kind of tribute to the Malbec variety and its roots in France and subsequent growth in Argentina. The packaging was designed by Stranger & Stranger using illustrations by Rick Schaefer. The label features four female figures that symbolize milestones in the history of the grape.

The first woman to symbolize the birth of Malbec is Eleanor of Aquitaine. Born in 1137, she was the Duchess of Aquitaine, consort of the King of France from 1137 to 1152, and later consort of the King of England from 1154 to 1189. On the label, she is portrayed as “a strong Old World presence lingering on the bridge at Cahors (home of Cahors wine) where Malbec came into its own.”

The second woman is an immigrant, symbolizing the movement of settlers from Europe to the New World, which began in earnest in the 16th century.

The third woman symbolizes phylloxera, the microscopic insect that destroyed European vines in the late 19th century.

The last woman, Adrianna Catena, after whom the famous Adrianne vineyard was named, represents the present day.

Another article on this blog that might interests you:

WINE DESIGN: THE SIGNIFICANCE OF APPEARANCE IN THE BOTTLES

Rob Prosser